Instructions

Before beginning work on this assignment, please review the expanded grading rubric for specific instructions relating to content and formatting.

Southern Baptist Hospital (SBH) had long resisted the use of marketing, believing it was not an appropriate activity for a nonprofit organization. By the mid-1980s, however, the erosion of its market share due to growing competition forced SBH to adopt an aggressive marketing strategy. Its primary initiative was a campaign of television advertisements aimed to reinforce for the general public the image of SBH as a high-quality institution. Because the organization was starting its marketing activities from scratch, ad production and airtime costs were expensive. The television commercials were professionally produced and received critical acclaim from the advertising community. Following the public’s repeated exposure to these advertisements, a hospital executive requested information about the impact of the advertisements. The idea to study the campaign’s impact had not been considered earlier, and a belated evaluation effort was mounted to determine the extent to which the campaign had achieved the desired effect. Much to the consternation of SBH administrators, the evaluation found that the ads had had virtually no impact on the public’s already high perception of the institution, and no improvement in patient volumes, revenues, or market share could be attributed to the campaign. SBH administrators, committed to an expensive initiative, rationalized that the campaign had not aired long enough to generate the desired effect and invested even more money in the initiative.

 After reviewing the above case, address the following points:

• To what extent did SBH research the needs of its audience prior to developing a marketing strategy?
• Does it appear that SBH has an overall marketing plan?
• Does it appear that SBH had a significant grasp of the nature of marketing?
• What are the implications of focusing marketing efforts on corporate image rather than the services the organization provides?
• What are the implications of marketing to the general public rather than targeting specific segments of the market?
• How much thought was given to measuring the effectiveness of the campaign going into the initiative?

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Submission Details:

• Your assignment should be addressed in a 2- to 3-page document.

 

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Primary Task Response: Write 500-600 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.

The board members were very impressed with your presentation and how you are moving through the product development process. Michelle is ready now to start looking at the promotional part of the plan. She has been reading technical publications that laud the advantages of high-tech or digital promotional tools (i.e., Internet, social media, blogs, etc.) over traditional approaches (i.e., TV, radio, newspapers, and magazines) to reach potential customers. You catch up with her in her office before she leaves on a business trip.

‘Michelle, I want to speak to you about the e-mail you sent regarding the promotional tools we should consider for the new product,’ you say.
“I have a few minutes before I have to leave,’ she says. “Go ahead.”
“Well, I agree that digital media is the trend, but I think traditional advertising and promotion should still have a place in the plans,” you say. “I know you don’t have time now, but I would like to talk about the advantages and disadvantages of each type of promotional tool as they relate to the target segment and branding strategy. When can we get together and talk about this?”
“I really do want to talk about this,” she says. “I need to know what type of media you think would be best for MM’s new product. Can send me an e-mail with your thoughts on the subject and I’ll read it on the plane? We can get together when I get back to finalize the choices.”
“Thanks, Michelle. I will do that,” you say.

Targeting the Museum Market

 

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What type of research topic would be of interest to you? Elaborate on the factors that motivated you and what do you seek to accomplish. What is the basis for your literature?

This is based on the lectures of Chapter 2 and 3 from the book

Nursing Research. Advanced Nursing Research: From Theory to Practice. (2nd ed.).

APA style

turnitin assignment (free of plagiarism)

 

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In this assignment, you will create the thesis statement for your Final Assignment. The thesis is the statement of your perspectives on the literature. It should also include the rationale and relevant empirical and theoretical background supporting your perspectives. The primary objective of this assignment is to outline specific areas of inquiry you intend to answer in the course of the Integrative Literature Review. Although they may change during the course of the review, articulating these areas of inquiry early will help provide focus and direction for your research.

Begin by introducing the areas of inquiry to be included in your Integrative Literature Review. Explain your perspective on the literature and include how you arrived at this viewpoint, how the literature you have chosen to include supports this viewpoint, and why this perspective is relevant to the field of psychology.

Based on your introduction, briefly discuss the literature you have chosen by integrating concepts developed from your four different content domains. Be sure to utilize at least one peer-reviewed source per domain. Construct clear and concise arguments using evidence-based psychological concepts and theories to support your perspectives regarding the literature.

To conclude your assignment, identify any overarching implications shown in the studies and describe how these influenced your perspectives on the literature.

The Integrative Literature Review: Thesis Statement

• Must be two to three double-spaced pages in length (not including title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must begin with an introductory paragraph that has a succinct thesis statement.
• Must address the topic of the paper with critical thought.
• Must end with a conclusion that reaffirms your thesis.
• Must use at least four peer-reviewed sources (one source per domain).
• Must document all sources in APA style
• Must include a separate reference list that is formatted according to APA style

 

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The Case-

A college counselor for a large university helps students select careers matched to their personalities. She uses computer administered personality tests as the primary source of information. The counselor uses the assessment with all students who seek counseling.

Part B: Case Analysis

In a 5-6 page paper, addressing the following information:

1. Describe your immediate reaction to the scenario. What are the details you immediately noticed? What questions did the scenario raise about testing?

2. Identify and explain 3 factors that impact performance on objective tests.

3. Identify and discuss 3 reliability and validity concerns with the scenario.

4. Identify and explain at least 3 ethical concerns as per the APA Ethical Codes and how you would resolve the concerns.

Integrate academic sources on psychological assessment to support your position.

APA format, using 12 pt Times New Roman font, double-spaced, with a title and references page. An abstract is not necessary. The paper should integrate 5-6 scholarly resources.

 

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