A Managerial Approach to Marketing DB 1

Course Objectives

Recognize situations that present potential legal and ethical issues and develop solutions for those issues.

Discuss the opportunities provided by technology for businesses.

Apply critical thinking skills to analyze business situations.

Construct a strategic marketing plan.

Interpret the challenges a company faces in developing new products in today’s global economy.

Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.

Assess the major influences in current consumer and organizational buying decisions.

Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.

Analyze marketing decision support systems and their impact upon marketing management systems.

 1page paper

How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.

 
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Discussion

  • Examine the role of professional ethics in conducting an audit.  Select an ethical dilemma that may arise during an audit and discuss how you would resolve it. 
  • Discuss auditor independence in the AICPA Code rules. Examine current safeguards available to reduce the risks of violating auditor independence.

Ethics Rule and Illegal Acts

  • Discuss the CPA responsibility in reporting illegal acts as stated in the article below. Would the new rule reduce AICPA ethics violations?  Support your conclusion.

“Ethics rule will require CPAs to discuss suspected illegal acts with clients”, located at: https://www.thetaxadviser.com/issues/2018/feb/ethics-rule-suspected-illegal-acts-clients.html

 
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Managerial Accounting

Instructions

Individually students will develop a formal response to the problem(s) posed in the case, addressing the following areas within the analysis, and using the same headings. (Numbers in brackets do not necessarily correspond to length but represent the weight that will be given to each section in the grading):

  1. Issue Identification (5%): Identification of the problem/issue that must be resolved or decision that must be made. Phrase the problem/cause in the most succinct way possible. Think about:
    1. Differentiating the immediate from the basic problem
    1. The implications of the problem(s)
    1. Identifying the root cause of the problem(s)
    1. Determining the decision facing the key person(s)?
  2. Identification of Key Success Factors (10%): Identify the company-specific factors in point form that are absolutely critical to the success of the organization. These are the factors that, if ignored, will mean the project will probably fail. Include the following considerations:
    1. What factors must be managed successfully for the company to prosper?
    1. Key success factors should reflect the top priorities of the organization in this particular case (eg., quality, productivity, low cost leader, etc.)
    1. These factors are part of the criteria against which you will evaluate solutions (along with basic criteria such as profit)
  3. Identification of Alternatives (5%): Identify alternative solutions. Only deal with feasible alternatives. In the next three sections, analyse all alternatives against criteria set out in key success factors and basic requirements (eg., profitability).
  4. Quantitative Analysis (40%): Push numbers in an analysis that is relevant to the issue at hand. Differentiate between what is relevant and what is irrelevant.
  5. Qualitative Analysis (30%): Be sure to analyze qualitative issues – they need discussion in most cases. In particular, analyze alternatives in light of key success factors – will this alternative solve the problem and fit with our key success factors.
  6. Recommendation on Course of Action (5%):  State your recommendation. State briefly the justification for your recommended course of action. Make sure your recommendation flows out of your quantitative and qualitative analyses. Tie your recommendation back to the key success factors. The solution and implementation shout fit with problems and criteria identified above.
  7. Circumvention of Potential Problems (5%): If there could be problems with your recommendations, state them. As well, suggest ways to overcome these problems – a contingency plan to address potential difficulties.

There is no set length to the report, but clear, succinct and concise language and organization will be considered favourably in the grade.

Students will submit the final report as a word document through the submission link below.

The Case

You are a Senior Consultant for the professional service firm, BUSI 2083 LLP. Your firm specializes in providing a wide variety of internal business solutions for different clients. It is your final week on the job and a Manager asks you for some help prior to your departure. Eager to leaving a lasting impression, you start reading the background information provided by the Manager.

Lesley Donovan is the controller for the East division of Explorer Ltd. Jason Conner, head of plant engineering, has just left Donovan’s office after presenting three alternatives for submission in the capital expenditure budget for the fiscal year 2014. The budget is due to the CEO in two days and therefore Donovan realizes that time is of the essence.

Conner has outlined the following alternatives to replace an outdated milling machine:

  1. build a general purpose milling machine;
  2. buy a special purpose numerically controlled milling machine; or
  3. buy a general purpose milling machine.

Explorer Ltd. is a well-established company. The company was set up about 30 years ago by two brothers Dan and Kevin Thompson, in Huntsville, Ontario, to produce accessories for the automobile industry. The Central division continues to serve the auto industry, and is the largest division in the company with sales of $35 million annually. Dan’s son is now head of this division. Kevin is still active in the company and is the Chief Executive Officer (CEO). His office is located in Toronto.

The parts division supplies seals to the mining and petrochemical industry from a plant in Toronto. This division is only ten years old and until 2010 was highly profitable. As a result of the downturn in the sector of the economy, sales in 2012 were only $12 million.

The East division, located in Scarborough, is the engineering division. Full-time employees tend to work approximately 2,000 hours in the division. Regular product lines include industrial fans, industrial cooling units, and refrigeration units for industrial users. The division is highly capital-intensive and sales tend to be directly related to general economic conditions.

Each division runs independently and performance is based upon budgeted return on investment. Bonuses are paid if the budget target is achieved. Annually, each division prepares a detailed budget submission to Kevin, outlining expected profit performance and capital expenditure requests. The milling machine proposal is part of the capital expenditure request.

The 2013 pro forma income statement for East division is set out below:

Sales $22,364,000
Cost of Goods Sold $14,760,240
Gross Profit $7,603,760
Selling and General Administrative Costs $3,578,760
Allocated Costs (based on sales) $1,677,300
   
Income Before Income Taxes $2,347,700
Return on Sales – 10.5%  
Return on Investment – 8.5%  
Investment (Historical Cost) $27,626,118

Jason Connor has pointed out to Donovan that the existing machine is not only outdated but maintenance costs are becoming prohibitive. Jason also noted that maintenance costs of new general purpose machines are only $26,000 while special purpose machines can save an additional $14,000 in maintenance. Also there would be a significant savings in insurance as the price for a general purpose machine would drop to $3,000 while a special purpose machine would be 67% higher than the general purpose machine. The machine has no market or salvage value and he is sure that its book value is now zero. The trouble is that he doesn’t know which proposal is best for the company. In addition to the cost and revenue date provided, Connor provided comments on each alternative below:

  1. Build a general purpose machine:
    1. This machine can be built by East division. The division is below capacity at present as a major contract has just been completed. The division could thus produce the machine without affecting revenue-producing activity, but it will take six months to complete. The machine is expected to last five years and have no salvage value because removal costs will probably equal selling price.
    1. Connor believes that the division has the technical expertise to undertake the work. In 2012, the division produced a specialized drilling machine that has proven very successful. Connor pointed out that David Williams, chief engineer, loves the design challenge of new machines. Donovan sat down with Connor and produced the following cost estimates:
Material and parts $55,000
Direct labour (DL$) $90,000
Variable overhead (50% of DL$) $45,000
Fixed overhead (25% of DL$) $22,500
TOTAL $212,500
  • Donovan argues that this job should also bear a proportion of administrative costs; she suggests $12,000.
  • Buy a special purpose machine:
    The advantage of this special purpose machine is that only one operator is required and output per hour could increase by 25%. In addition, maintenance costs are significantly reduced because microchip circuitry is employed. 
    Connor points out that this machine is state-of-the-art and would probably mean that new work could be taken on. A numerically controlled machine required extensive training of operators. In total, 26 weeks are spent in the supplier’s factory located in Florida. While the training is going on, the supplier provides an operator to work the machine without charge. Expected costs of this training period including hotel, per diem, and travel will cost $3,000 per week, excluding the operator’s labour which is set at $15 per hour. 
    The machine costs $625,000, and the supplier guarantees the salvage value of $25,000 at the end of five years. It is available immediately. It is estimated the machine can generate sales of $243,750 annually at full capacity and require $19,500 in direct materials cost. While the direct material costs are equivalent, the level of sales for the general purpose machine are $48,000 lower than the special purpose machine.
  • Buy a general purpose machine:
    The purchase price of this machine is $295,000 and cost levels associated with the machine are expected to be the same as the general purpose machine built by the company because the technology is similar. The salvage value of the machine net of removal costs, is estimated to be $5,000 in five years.  It can be delivered immediately.

General comments

The required rate of return for this investment class has been set at 8% by Kevin Thompson.

Required

Prepare the budget submission to Kevin.

 
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Effectiveness of proposed solutions

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Explain why it is important to evaluate the effectiveness of proposed solutions using both qualitative and quantitative data. Justify your opinion with specific reasons and examples.

 
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Social Network Security – Configuring a Social Network

Your company encourages its employees to interact with the corporate Facebook page as a way to promote brand awareness and customer engagement. Your company wants employees to verify that their social media accounts are secure before engaging with a public corporate Facebook page that has thousands of users. Your task is to create a reference document demonstrating appropriate secure settings for Facebook.

Configure Facebook security settings as described, taking screenshots for each step:

  1. Limit access to Work and Education info to “Friends” or “Only me.”
  2. Set a strong password consisting of a passphrase that is alphanumeric, at least 10 characters, and includes a special character.
  3. Select a separate “App Password” under Security Settings.
  4. Adjust “Privacy Settings” to Friends.
  5. Limit “Who can contact me” to “Friends of Friends” or “Friends.”
  6. Adjust “Who can look me up” to “Friends of Friends” or “Friends.”
  7. Set “Timeline and Tagging” to “Friends.”
  8. Apply “Always Play Anonymously.”
  9. Adjust “Ad Settings” to “No One.”

Paste screenshots into a Microsoft® Word document to demonstrate you applied appropriate configurations and definitions are current.

Submit your assignment. You must use an assignment template if one is provides under the course resources.

 
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Self-Assessment

Throughout the past nine weeks, you have had the ability to apply social work practice skills in a real-world setting. At the end of your placement, your supervisor completed a final evaluation of your practice skills.

Having had the chance to review your final evaluation, you will now synthesize the results of your evaluation to help you self-assess your field education experience. By performing the self-assessment, you will evaluate your professional development as a future social worker.

For this assignment, reflect on your field education experience. Consider the skills that you have developed and how they might contribute to your professional identity as a social worker. Reflect on what you hope to learn in your concentration year experience.

As you review your evaluation, the opportunity to engage in personal professional development should remain a consideration for the remainder of your program.

For this Assignment, reflect on your field education experience(Georgia Department of Family and Children Services). Review the results of your final evaluation and reflect on what you would like to gain in future field education experiences.

Note: You should receive your final evaluation from you field instructor.

The Assignment: (4–5 pages)

  1. Explain whether you demonstrated social work practice skills throughout your field education experience, including a description of each social work practice skill and the measure(s) provided in the final evaluation.
  2. Explain how participation in your field education course might help with future field experiences.
  3. Describe potential areas where you might need improvement in relation to social work practice skills.
  4. Explain how your next field education experience might address those areas.
  5. Explain how you have grown as a professional during this process.
  6. Propose personal action plans for future field experiences.
  7. Be sure to submit the results of your evaluation to this Assignment.
 
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Microeconomics

Instructions

In order to obtain your max grade for each   question you should be as original as possible (USE YOUR OWN WORDS), mix and   match will be accepted, but complete “paraphrasing of the textbook”   will incur in points deduction. 

Your answers should come from the readings of your   textbook, and not from the Internet sources, make sure that when you   paraphrase the textbook that you reference the source. 

Please note that you will be able to review/see the   feedback given by me for your incorrect and/or answers where you   did not achieve the maximum grade after I evaluate you.

Best of Luck!

QUESTION 1

What is Microeconomics? Why is it important?

QUESTION 2

What is the law of supply? Give an example of how you observed the law of supply at work in the “real world.”

QUESTION 3

Explain the following terms:

– Unit elastic

– Perfectly elastic

– Perfectly inelastic

QUESTION 4

What is the “law of diminishing marginal utility”? Give an example.

QUESTION 5

Explain the difference between implicit and explicit production costs.

QUESTION 6

  List and discuss at least three requirements for perfect competition.

QUESTION 7

Explain the following “resource market” terms:

– Labor

– Capital

– Raw materials

QUESTION 8

What is meant by Antitrust regulations” Why is it important?

QUESTION 9

Discuss two sources of air pollution and what can/should be done about it.

QUESTION 10

What is the Lorenz curve? Why is it important?

QUESTION 11

Explain two of the following terms:

– Import Quotas

– GATT

– NAFTA     

 
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Topic- The effects of Inadequate nurse staffing on patient care

Now that you have completed a series of assignments that have led you into the active project planning and development stage for your project, briefly describe your proposed solution to address the problem, issue, suggestion, initiative, or educational need and how it has changed since you first envisioned it. What led to your current perspective and direction? 

 
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Assignment 1: Digital Analytics Research Plan

Congratulations! You have been hired as a Social Media Analyst for the celebrity, business, or political candidate of your dreams!

Your job responsibilities include:

  • Execute strategic social media campaigns while simultaneously tracking data and analytics and managing updates / improvements to ongoing campaigns
  • Identify successes and potential problems in order to draw accurate conclusions and develop alternative action when necessary
  • Develop a social media listening program to track, analyze, and guide social media decisions
  • Develop impactful, influential, and call to action content

Write a three to five (3-5) page research plan. (Refer to Digital Marketing Analytics, Chapter 13 for additional details).
Include the following in your research plan:

  1. Identify your chosen celebrity, business, or political candidate.
  2. Identify the key factors that could set your subject apart and cause more positive attention.
  3. State your research question.
    1. Describe how the research question solves for a real business problem.
  4. Create a source list (social media listening tools, search tools, social network insights, etc.).
  5. List relevant and logical channels for analysis (news, blogs, comments, groups, Twitter, Facebook, etc.).
  6. Identify the search and source languages of your listening tools.
  7. Identify the research methods (hypothesis, time frame, depth of analysis, etc.).

Format your assignment according to the following formatting requirements:

  • Business report format. Typed, single-spaced, section headings, double space between paragraphs, Times New Roman font (size 12), with one-inch margins on all sides.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
  • Include a reference page. Citations and references must follow Strayer Writing Standards format. The reference page is not included in the required page length.

This course requires the use of Strayer Writing Standards (SWS). The format is different than others Strayer University courses. Please take a moment to review the SWS documentation for details.

The specific course learning outcomes associated with this assignment are:

  • Evaluate and select appropriate types of measurement techniques and data-collection methods.
  • Use technology and information resources to research issues in marketing research and digital analytics.
  • Write clearly and concisely about marketing research and digital analytics using proper writing mechanics
 
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STUDY DESIGNS

The next step in the research process is immersing oneself in the empirical literature on your research topic to determine the extent to which your research question (identified in Module 1) has been addressed. To this end, please use the Trident University Online Library to conduct a literature search on your research topic. Remember, your goal is to discover the extent to which a knowledge gap exists with regard to your specific research question.

Your task for this assignment is to:

Locate five peer-reviewed journal articles that present studies relevant to your topic, and synthesize these in an evidence table. Go to: Evidence Table for more details on what this table should contain.

Based on your evidence table, address the following questions in 1-2 pages:

  1. Which study design is most appropriate to test your study’s research hypothesis?
  2. What are the components of this design?
  3. Would this design be considered experimental or observational? Why?
  4. Why did you choose this design over others? Be sure to note all advantages and disadvantages of employing this design to address your particular research question.
  5. To what types of bias is this design most vulnerable? Please explain.

Length: 4 pages typed, double-spaced.

SLP Assignment Expectations

Assessment and Grading: Your paper will be assessed based on the performance assessment rubric that is linked within the course. Review it before you begin working on the assignment.

Your work should adhere to these MSHS Assignment Expectations.

 
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