ASSIGNMENT 2

WRITTEN COMMUNICATION

Due Week 9, worth 200 points

Business managers use written communication every day. Opportunities for written communication in the business world include everything from reports, memos, and documentation to emails, instant messaging, and social media. Effective written communication can help build and grow business relation-ships, accelerate results, solicit input and feedback, and rally personnel toward shared goals. Your ability to write messages that are clear and concise, while positioned strategically and presented professionally, will distinguish you in your field.

In this assignment, you will develop a written communication for the challenge or opportunity scenario you have identified. The written message needed to fulfill this assignment will depend on your scenario.

INSTRUCTIONS

Compose a written communication based on your Strategic Communications Plan.

PART 1

1. Develop Your Written Communication

1. State your key message clearly

1. Do not “bury the headline” — the main point should be presented directlyYour key message must be clear and concise

• Provide the necessary information and build credibility

1. Provide an appropriate amount of background information for the audience, given the type of communication

1. Get to the point without unnecessary verbiage

1. Build your position as an expert or trusted colleague

• Support your key message with three or four supporting points/reasonsSupporting points should be appropriate for the context and needs of the audienceReasons should be compelling and relevant

• Employ either the Consult/Join or Tell/Sell techniques

• Clearly relay to the audience an actionable request

• Write Professionally

1. Communication should be clear and concise

• Communication should build logically

• Sentences should flow smoothly, using appropriate transitions and varying sentence structure
  • Employ appropriate formatting for ease of reading and clarity of message (headers, bullet points, etc.)
• Demonstrate Professional Presence

1. Be authentic and genuine in your communication

• Use the appropriate tone and vocabulary for your audience

• Establish rapport to connect with your audience and

grow the relationship

PART 2

• Channel and Style

1. Explain why you chose the specific channel you used for the written communication
   1. Explain what style you employed in your written communication and why (Sell/Tell or Consult/Join)
2. Use Feedback to Refine Your Communication

1. Describe or list the feedback you received on your written communication from the week 5 Discussion Board

• Explain how you used the feedback to revise and improve your message

This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

POINTS: 200			ASSIGNMENT 2: WRITTEN COMMUNICATION
Criteria		Unacceptable		Fair		Proficient		Exemplary
	Below 70% F		70-79% C		80-89% B		90-100% A
1. Develop Your		The author		The author’s		The author’s		The author’s
Written		does not		key message		key message		key message
Communication		include or		is reasonably		is sufficiently		is clear and
Weight: 25%		does not state		clear and		clear and		concise. Three
		clearly and		concise, and		concise, and		or four sup-
		concisely, the		offers one or		three or four		porting
		key message.		two support-		supporting		reasons are
		The author		ing reasons. A		reasons are		compelling,
		does not offer		minimal		sufficiently		appropriate,
		or offers		amount of		compelling,		and relevant.
		insufficient		necessary		appropriate,		All necessary
		support for		information is		and relevant.		information
		the key mes-		provided.		The author		has been
		sage.		Some attempt		provides a		provided and
		The author		has been		moderate		successfully
		does not		made to build		amount of		builds
		provide all		credibility.		necessary		credibility.
		necessary		The request		information		The request
		information or		made of the		and makes a		made of the
		fails to build		audience is		reasonable		audience is
		credibility.		fairly clear, but		attempt to		thoroughly
		The request		may not be		build credibili-		clear and
		made of the		actionable.		ty.		easily
		audience is				The request		actionable.
		unclear, or				made of the
		action cannot				audience is
		be taken				sufficiently
		based on the				clear and is
		communica-				actionable.
		tion.

2. Write		The written		The written		The written		The written
Professionally		communica-		communica-		communica-		communica-
Weight: 20%		tion is not		tion is some-		tion is profes-		tion is highly
		satisfactorily		what profes-		sional. It is		professional.
		professional.		sional. It is		mostly clear		It is complete-
		It is unclear		fairly clear		and/or con-		ly clear and/or
		and/or not		and/or con-		cise, and is		concise, and is
		concise, and is		cise, and is		presented in a		presented in a
		presented in		presented in a		mostly logical		thoroughly
		an illogical		fairly logical		order. Sen-		logical order.
		order. Sen-		order. Sen-		tences flow		Sentences
		tences do not		tences flow		easily through-		flow easily
		flow easily		easily through-		out most of		throughout the
		throughout the		out some of		the document.		entire docu-
		document.		the document.		Formatting		ment.
		Insufficient		Formatting		techniques are		Formatting
		formatting has		has been used		mostly consis-		techniques are
		been used to		to make the		tent and		consistent
		make the		document		aligned with		throughout,
		document		easier to read		best practices		utilize best
		easier to read		and under-		for the type of		practices for
		and under-		stand, but the		business		the type of
		stand and		formatting is		writing and		business
		business		applied incon-		help the		writing, and
		formatting		sistently and		reader quickly		help the
		standards are		does not		understand		reader quickly
		not imple-		consistently		the message.		understand
		mented.		use best prac-				the message.
				tices for the
				type of busi-
				ness writing
				that it is.

3. Demonstrate		Does not		Demonstrates		Demonstrates		Demonstrates
Professional		demonstrate,		a passable		a moderate		a high level of
Presence		or demon-		level of profes-		level of profes-		professional
Weight: 15%		strates incom-		sional pres-		sional pres-		presence.
		pletely, a level		ence.		ence.		The written
		of profession-		The written		The written		communica-
		al presence.		communica-		communica-		tion has an
		The written		tion has a		tion has an		authentic
		communica-		fairly authen-		adequately		voice, uses an
		tion lacks an		tic voice, uses		authentic		appropriate
		authentic		a somewhat		voice, uses a		professional
		voice, uses an		appropriate		mostly appro-		tone for the
		inappropriate		professional		priate profes-		type of com-
		tone for the		tone for the		sional tone for		munication,
		type of com-		type of com-		the type of		and employs
		munication,		munication,		communica-		contextually
		and contains		and employs		tion, and		appropriate
		inappropriate		contextually		employs con-		vocabulary
		vocabulary in		appropriate		textually		that helps to
		context. Docu-		vocabulary		appropriate		build confi-
		ment does not		that attempts		vocabulary		dence in the
		help to build		to build confi-		that helps to		author while
		confidence in		dence in the		build suffi-		maintaining
		the author		author while		cient confi-		clarity for the
		while main-		maintaining		dence in the		audience.
		taining clarity		clarity for the		author while
		for the		audience.		maintaining
		audience.				clarity for the
						audience.
4. Channel		The student		The student		The student		The student
and Style		does not		satisfactorily		adequately		fully describes
Weight: 15%		describe their		describes their		describes their		and makes a
		channel and		channel and		channel and		highly logical
		style choice or		style choice. It		style choice		and sound
		does so inef-		may lack		rationale. It is		channel and
		fectively.		some clarity		mostly logical		style choice
				or sound		and sound.		decisions that
				reasoning to				are fully
				support the				explained and
				decision.				supported.

5. Use Feedback		The student		The student		The student		The student
to Refine Your		does not		satisfactorily		adequately		accurately
Communication		describe		describes or		describes or		describes or
Weight: 15%		feedback		lists feedback		lists feedback		lists feedback
		received.		received.		received.		received.
		The student		The student		The student		The student
		does not		partially		sufficiently		fully explains
		explain how		explains how		explains how		how feedback
		feedback was		feedback was		feedback was		was used to
		used to revise		used to revise		used to revise		revise and
		and improve		and improve		and improve		improve the
		the written		the written		the written		written com-
		communica-		communica-		communica-		munication.
		tion.		tion.		tion.
6. Write in a		Writing does		Writing is		Writing could		Writing is
professional		not meet		satisfactory.		be improved,		excellent.
manner using		minimal stan-		Professional		but meets		Tone is profes-
proper		dards.		tone is devel-		acceptable		sional and
grammar,		Tone is not		oping.		standards.		sophisticated.
mechanics,		professional.		Shows moder-		Tone is profes-		Shows logic,
spelling, and		Communica-		ate logic,		sional.		clarity, and
formatting.		tion is wholly		clarity, and/or		Shows logic,		consistent
Weight: 10%		lacking in		consistent		clarity, and		formatting.
		logic, clarity,		formatting.		consistent		Contains no
		and/or consis-		May contain		formatting.		spelling,
		tent format-		more than a		May contain		mechanical, or
		ting.		few spelling,		few or no		grammatical
		Contains		grammar,		spelling,		errors, and
		many spelling,		mechanical, or		mechanical,		formatting
		mechanical,		formatting		and/or gram-		meets
		formatting,		errors.		matical errors.		standards.
		and/or gram-				There may be
		matical errors.				a small
						formatting
						error.

 

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