Assignment
Assignment
You are the new Chief Executive Officer (CEO) of your chosen organization and are faced with a difficult leadership challenge. As the leader, you will need to develop a winning strategy (aka Strategic Leadership Plan) to move your organization to greater productivity, growth, and/or profitability.
Choose your organization from the following list:
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• Carnival (CCL)
• JC Penny (JCP)
• BlackBerry (BBRY)
*All course assignments will support the development of your final Strategic Leadership Plan and your Boardroom Pitch, both due in week 5 of this course.
For this assignment, provide an overview of your organization and begin researching the current leadership challenge your organization is facing to determine what challenge you will address. Write a 1-2 page paper according to following criteria:
• Overview of Organization
§ What does your organization do?
§ What are its core competencies?
§ What is the organization’s mission and vision?
§ What market industry is it in?
§ Where does it operate?
§ Who are its customers?
§ What is itsrelevant history?
§ Etc. • Explain why you chose the organization and what leadership challenge you will address.
While researching your chosen organization, familiarize yourself with the following:
• The company website.
• Information on business websites such as CNBC and Yahoo Finance.
• Use your WSJ account to follow and research articles written about your organization.
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