Brand Communication

Assignment #2

Please refer to the syllabus for guidelines about the written assignments. Each assignment is to be completed individually, although you may discuss your work with other students (group members).

Gather all of the marketing communication materials (advertising, promotions, direct marketing, event sponsorship, personal selling, publicity, PR, Internet advertising, etc.) you can find for your team brand (Supreme). Then, analyze these materials relative to the positioning that you established for your brand in Assignment #1 (July 23rd, 2019).

Your written report should not be more than two typewritten, double-spaced pages of text, exclusive of any supportive data, or other supplemental material. Please include (submit) some supplemental material (not all, put others in references) with your assignment.

Specify sources of information using any standard reference format (MLA, APA, etc. I recommend that you list the references alphabetically at the end of the paper, sequentially numbering each reference. Then, in the body of the paper, place the reference number when you refer to it, e.g., (6, p. 59).

Papers should be stapled in the upper left-hand corner (no covers, please). All pages should be numbered, with the exception of the title page.

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