Capsim

Business #6: Simulation

1) SIMULATION (DUE monday12:00 EST!!!)

Learning Outcome: Using appropriate data from a business simulation, determine the firm’s performance on key indicators and communicate this assessment and recommendations for management actions.

During this week, you’ll complete your individual work on the Comp XM portion of the simulation. There are four rounds and a final – each should take you about an hour to complete. Please review the attached PDF to help you navigate your way through the simulation. As always, ask questions and I’ll be happy to help.

Comp XM needs to be completed by June 18th, so pace yourself accordingly to ensure you complete all 5 portions and are able to achieve the best score possible. See rubric for grading.

2) Individual Stakeholders Report (DUE Friday 12:00 EST!!!)

 

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This is an individual assignment.

Assume you are the CEO of the organization established in your simulation team (i.e. Andrews, Baldwin, etc.). 

Your responsibility now is to construct the Annual Letter to Shareholders for this organization. As such, professionalism is critical when preparing the letter. Be sure that you utilize the key concepts from the text that apply to all areas of this letter.

Your letter should include the following:

Section 1 – Review the past  

• Detail your overall competitive strategy; i.e. cost leadership, focus, differentiation, or a combination of any of the competitive strategies and why it was selected.
• Data and analysis regarding highpoints from the previous year and decisions that lead to this success.
• Data and analysis regarding the biggest challenges and the decisions that led to poor performance. Be sure to describe why it happened and what areas of the business were impacted. Include what you see as two or three key lessons learned.
• Note: this section should be approximately 40% of the actual letter’s content

Section 2 – Future Vision

• Based on your results, construct new strategies for the upcoming year to maximize organizational strengths and overcome weaknesses in results.  The explanation should include how you believe this new strategy will impact / address the problem areas and which areas of the business will ultimately be effected. 
• Evaluate and describe any current or potential ethical, legal or sustainable business practices within the business or the industry identified in a SWOT analysis that need to be addressed in the upcoming year and the tactics you have developed to overcome these challenges.
• Note: this section should be approximately 50% of the actual letter’s content

Section 3 – Leadership Conclusion

• Complete the Shareholder Letter with a description of your leadership style/philosophy and why they should continue to invest in you and the firm.
• Note: this section should be approximately 10% of the actual letter’s content

The letter should be between 6 – 7 pages written in business format.  Graphs and charts can be embedded into the document.  First person is acceptable.

Be certain that conclusions are supported by data and that this is a professionally written document. APA required.

https://www.marketing91.com/differentiation-strategy/

http://www.alphaprotech.com/investors/letterToShareholders.aspx

SEE RUBRIC BELOW.

Shareholder Letter Rubric

Rubric:

	Does Not Meet Expectations	Needs Improvement	Meets Expectations	Exceeds Expectations
Analysis of previous year Highpoints including data and reasoning	0 points	11-12 points	13-14 points	15 points
Analysis of previous year challenges including data and reasoning	0 points	11-12 points	13-14 points	15 points
New Strategies with explanation of the predicted outcomes and why	0 points	25-28 points	29-32 points	33-35 points
Identification and tactic for ethical, legal or sustainable challenge	0 points	11-12 points	13-14 points	15 points
Leadership analysis demonstrated self-awareness and invokes confidence.	0 points	5-6 points	7-8 points	9-10 points
Professional tone, visual appearance and grammar	0 points	5-6 points	7-8 points	9-10 points

 

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