Case Study
1. What factors have made Innocent Drinks successful so far? Be specific, please.
2. Innocent Drinks are considering a few growth options. How do Innocent Drinks’ growth options fit with the course materials on managing growth? This should be a substantial part of your entire assignment. Please make sure to show your understanding of the class materials (both readings and lecture).
3. What three or four factors should they consider when choosing among these options? Why these?
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5. Slightly unrelated—what is your view on the leadership model and the potential for differing roles as Innocent Drinks grows? Connect to class material from the entire course with emphasis upon Week 6 material.
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