Case study

• Yoffie, D.B. (2015). Mobileye: The future of driverless cars. Harvard Business Case Study. Retrieved from https://hbsp.harvard.edu/tu/0b81ebc7

For this assignment, you serve as a business analyst for a company (real or fictitious) in an industry of your choice. Begin by reading the given case study, and then develop a high-level summary of the case. In addition to this, your paper should include the following:

• How did Mobileye enter the driverless cars technology? How did the technology sustain Mobileye’s competitive advantage in the technology industry?
• What are the challenges and future of the driverless cars?
• What actions could the company leaders or personnel take to manage stakeholder interests?
• What leadership/management attributes did Mobileye founders exhibit?
• What leadership actions supported the development of this innovation?

Your well-written paper should meet the following requirements:

• Be four to six pages in length.
• Be formatted APA
• Include at least four to six scholarly or peer-reviewed articles. 
• Include a title page, section headers, introduction, conclusion, and references page.

 

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