Consumer Behaviour- Discussion Assignment

Q.   Find, and share an example of consumer fraud, a consumer scam, or a company whose customers data was stolen, (data breach.) Describe what happened. What do you feel companies need to do more of to protect the consumer? 

Our Textbook- Solomon, Michael R., Consumer Behavior: Buying, Having and Being (2019) 13th Edition

Discuss in about 300-350 words

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