1. Explain how it is possible for someone at Minitrex to call a customer and not know (a) that this is a customer and (b) that this is the third time this week that they had been called.
  2. Outline the steps that Bettman must take in order to implement CRM at Minitrex. In your plan be sure to include people, processes, and technology.

Required Reading from the attachment: (Need one page)- No APA Required

Font: Arial, Font-size: 10, References required.

  • CRM at Minitrex4 Case Study on pages 243 through page 245 in the IT Strategy
  • Chapter 16: Enabling Collaboration with IT
  • Chapter 17: Application Portfolio Management
  • Chapter 18: Managing IT Demand
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