Discussion

Read “End-of-Chapter Application Case: Nationwide Insurance Used BI to Enhance Customer Service” at the end of Chapter 1 in the textbook, and answer the following questions.

  1. Why did Nationwide need an enterprise-wide data warehouse?
  2. How did integrated data drive the business value?
  3. What forms of analytics are employed at Nationwide?
  4. With integrated data available in an enterpr
 
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