Discussions

Week 4 Discussion

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Before starting this activity, review the Week 4 LEARN (e-Activity) (there are several) and read Chapter 4 & 5 in the course text book. Doing this will give you the why to include in your response to the following:

“Business-Level Strategy” : In a single response, respond to the following:

  1. From the first e-Activity, assess your satisfaction with the company you researched
    • Make recommendations about how that company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers.
    • Provide specific examples to support your response.
  1. Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy the company you researched most likely applies.
  2. Determine how your experience with that company might change if it switched to one of the other four strategies (your choice). Explain your rationale.

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Week 5 Discussion

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Before starting this activity, review the Week 5 LEARN (e-Activity) (there are several) and read Chapter 6 in the course text book. Doing this will give you the why to include in your response to the following:

“Victory Motorcycles”

  • From the LEARN e-Activity and the case study 29 (p. 419 in the textbook), evaluate the Corporate-Level Strategy of Victory Motorcycles to determine whether you believe the strategy is appropriate to offset forces in the industry.
    • Provide specific examples to support your response.
  • Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations.
    • Provide specific examples to support your response.

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Week 6 Discussion

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Before starting this activity, review the Week 6 LEARN (e-Activity) (there are several) and read Chapter 7 in the course text book. Doing this will give you the why to include in your response to the following:

Review Case Study 8: Dr. Pepper Snapple Group 2011: Fighting to Prosper in Highly Competitive Market found on page 115 in the back of your textbook (the text is broken into 4 Parts – – check the index at the front and you will find there are 2 pages 115).

Please respond to the following:

The case study outlines six specific strategies that the firm has chosen to support its strategic direction.

  1. Determine which strategy is most likely to benefit the firm.
    1. Explain your rationale.
  2. Briefly outline at least one other strategy the firm could take to support its strategic direction.
    1. Illustrate why this new strategy would be successful.

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