Establishing a culture of sound business ethics within an organization

Establishing a culture of sound business ethics within an  organization is   challenging, to say the least. Companies that market products  that are not   considered to be “healthy” for consumers have additional  challenges. Research a company that markets  “unhealthy” products.   Examples might include tobacco or alcohol companies but  these examples are not   all-inclusive. Respond to  the following questions.

  1.   Briefly describe the company and its product and   the ethical dilemma        associated with the production and distribution of its   products.
  2.  Describe how the perception of the product differs within   cultures        both within the United States and globally.
  3.  How has this company handled the ethical   implications of its product        with a focus on social responsibility, integrity   and business ethics?
  4.  Explain how leadership within the organization   can instill a culture        of ethics within the marketing department as they strive   to advertise a        product that is not healthy for the  customer.

Your response should be a minimum of two  double-spaced pages not including   the title and reference pages. You are  required to use at least one   peer-reviewed source.  Referenced sources must have accompanying citations   complying with APA guidelines.

Your essay should be formatted in accordance with APA  style. For   step-by-step instructions for formatting a paper in APA style

 
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