“PART 1” Online Discussion (NEED ABOUT 250 words)
“Global Brand Strategies and Pricing” Please respond to the following:
1. Watch the video titled “How Can Corporate Brands Be Globally Relevant While Locally Applicable?” located at http://youtu.be/6wDqOA1KIX0. Using the information from this video and any other credible resources, speculate on how the criteria for developing a global brand strategy differ from that for a domestic marketing strategy. Provide support for your response.
2. Describe how a global pricing strategy differs from a domestic price model. Next, predict what consequences may occur from setting your pricing too high or too low in the global marketplace. Justify your response.