Global Brand Strategies and Pricing

“PART 1” Online Discussion (NEED ABOUT 250 words)

“Global Brand Strategies and Pricing” Please respond to the following:

1. Watch the video titled “How Can Corporate Brands Be Globally Relevant While Locally Applicable?” located at Using the information from this video and any other credible resources, speculate on how the criteria for developing a global brand strategy differ from that for a domestic marketing strategy. Provide support for your response.

2. Describe how a global pricing strategy differs from a domestic price model. Next, predict what consequences may occur from setting your pricing too high or too low in the global marketplace. Justify your response.

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