Global Brand Strategies and Pricing

“PART 1” Online Discussion (NEED ABOUT 250 words)

“Global Brand Strategies and Pricing” Please respond to the following:

1. Watch the video titled “How Can Corporate Brands Be Globally Relevant While Locally Applicable?” located at http://youtu.be/6wDqOA1KIX0. Using the information from this video and any other credible resources, speculate on how the criteria for developing a global brand strategy differ from that for a domestic marketing strategy. Provide support for your response.

2. Describe how a global pricing strategy differs from a domestic price model. Next, predict what consequences may occur from setting your pricing too high or too low in the global marketplace. Justify your response.

 
"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "Newclient"
[promo2]