Global Marketing Discussion Questions

DISCUSSION 1
It is essential to conduct research before expanding into a new geographic region. For this discussion, select a company and product, and  research its global marketing strategy in various trade journals (e.g., Wall Street Journal, Fortune, Businessweek, etc.).  Briefly summarize your research from at least two trade journals. Then, recommend one geographic location into which you think it should expand, justifying your recommendation with your research.

Your initial post must be a minimum of 300 words, and be supported by the textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center (Links to an external site.).

QUESTION 2
In your readings this week, you examined a variety of geographic regions. For this discussion, use bubbl.us (Links to an external site.) to create two concept maps that classify the characteristics of two of the following geographic regions, including any specific aspects that should be considered before expanding into each region (e.g., religious, economic, political, cultural, social, etc.). Refer to Chapters 9, 10, and 11 of your textbook to complete this discussion.

Geographic Regions (select two):

1. North America
2. Central America
3. South America
4. Europe
5. Africa
6. The Middle East
7. Asia Pacific

Share a link to your concept maps in your post, and explain how the information in each map should inform the global marketer when assessing global market opportunities in those geographic regions. Your initial post must be a minimum of 300 words, and be supported by the textbook.

If you have never used bubbl.us, you can create a free bubbl.us (Links to an external site.) account easily. Refer to the Getting Started (Links to an external site.) page for support in using this tool (including details on how to share a link to your concept map).