Global Marketing

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What do you see as some of the challenges that we will face in global marketing in the years to come? After reviewing this week’s resources and your research, in your own words identify and explain two challenges facing global marketing leaders. Explain the impact and provide at least one strategy to address and tackle each challenge identified.

Resources:

A Preface to Marketing Management (textbook) by Peter and Donnelly

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Chapter 13: “Global Marketing”

 
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