“Product Placement and High and Low Involvement Products” Please respond to the following:
- Watch the video titled “Product Placement” located here. Compare four products on the market today that are using product placement in TV, movies, and videogames. Identify the themes or trends that are present among these products.
- Go to Interbrand’s Website and review its interactive charts, located at http://bestglobalbrands.com/. To access the interactive charts, first scroll down and select “Best Global Brands”, then select a brand to examine. What has made your brand selection marketable over time? Identify which external factors have occurred that have affected consumer behaviors and strategies involved in keeping the Best Global Brands on this exclusive list. Note the differences and similarities between your classmates’ brand examinations.