Two Contemporary Companies’ Use of Crowdsourcing: Threadless and Challenge Post on Page 77 Answer:
1. Why is Threadless so successful?
2. What competitive advantages do they have over comparable design ﬁrms using traditional strategies for product design?
3. What is the logic of crowdsourcing and why has it caught on in so many areas and for so many applications?
4. What are some potential traps and limitations of crowdsourcing efforts?
5. Identify at least two other businesses, or business functions, that you think could achieve breakthrough gains via the use of crowdsourcing.