Managerial

Need 12-15 Slides — Company i have chosen is Kiwi

The final paper includes the three Milestone papers, and adds an implementation and evaluation plan, a table of contents, and an executive summary. Your final submission should be a polished, integrated paper that incorporates previous feedback. The final touches will be a title page and a consolidated References list. Paper length: 10-12 pp. not including title page, table of contents, and references.

Required structure and content:

  • Title Page
  • Table of Contents
  • Executive Summary
  • Company Profile
  • Situational Analysis
  • Marketing Objectives
  • Research
  • Target Markets
  • Marketing Mix: product, promotion, distribution, pricing
  • Implementation and Evaluation Plan
  • References
 
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