Marketing

You are a salesperson for the company that markets the product  featured in your course project. You arrive at the customer’s office to  find out that your sales meeting has been canceled. On your way down the  elevator, you see the key decision-maker who apologizes for the  last-minute cancellation and asks you to share the highlights of your  sales presentation.

For your discussion:

  • Write the sales pitch you would give during your 30-second elevator  ride. Remember, the goal is to convince the decision-maker to take on  your product based on this sales pitch so be sure your pitch is both  fact-based and persuasive!
  • Respond to another student whose product you would buy (if you were  the decision-maker) and discuss what aspects of the sales pitch are  most persuasive.
 
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