Word Count: Approx. 1,500
This is an individual assignment that requires you to design an ORIGINAL tourism/event or hospitality facility. Choose from one of the following categories:
- a theme park, zoo, or cultural attraction
- a museum, art gallery or historic building
- a resort, health spa, hotel/casino complex (NOT A GYM)
- an entertainment complex
- Introduce the facility (approx. 500 words):
- an overview of the design concept
- background information about the location of your facility and its surroundings
b) Target Market & motivation (1,000 words)
In this section you should identify 1 distinct market segment that you feel will be particularly attracted to the facility that you are proposing:
- What are their characteristics?
- What are their likely motives for visiting your site?