Please use the following Podcast (Links to an external site.) that discusses the use of “audience centric” content. As you have learned from your text, audience centrics are now commonly used to better determine information to allow an understanding of your customers. By definition, “An audience centered approach is where one tailors a presentation to fit the audience. Audience centered approaches are used in public speaking where one considers factors such as the age bracket, socio-economic and educational levels of the audience. A good audience centered approach easily exceeds the expectations of the audience.”

Have you ever participated in this type of research? If so please explain when/how in detail. If not please provide an example of how a company would use this technique other an those discussed on the Podcast. It is all about understanding our consumer customers allowing professionals to better serve them in the future.

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