Marketing Communication

  • This elements refer to all parts that you are discussing in your assignment ,eg,category positioning, target customers, Marcomms and creative strategy. You are asked to critique the ad (TV ads in your cases) in terms of all these factors as a whole. What is positive, what is negative, and what would you suggest to change to make it more successful.
  • You can use DRIP as your discussion. Note that this is just one part of it. Your whole argument should not be sitting just on DRIP. 

need 5 sections: 

  • Campaign Brief Description
  • Categor Positioning and ‘Involvement by Motivation’ Grid
  • Target Customers
  • Marketing Communications Strategy and Objectives
  • Creative Strategy and Tactics
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