Marketing Introduction

Marketing Introduction

Background Information

Welcome to the first discussion. In this course you will be introduced to a topic in the discussion. The first week of the module you will write about your initial thoughts after reviewing the resources. The initial post should be at least 600 words.

During the following week you will reply to at least two of your classmates. The replies should be at least 200 words. See the discussion rubric for more details on grading.

Discussions should always be completed prior to “class.” If you are in an online class or an on ground course this is prior to the lesson portion of the week. Are you ready to begin?

1. Watch the Ted Talk: Choice, happiness and spaghetti 

2. Read http://contentmarketinginstitute.com/2011/03/content-marketing-diversification/

3. Research Howard Moskowit’s tomatoe sauce and marketing ideas.

4. Initial Post (600 words) 

What was so different about Moskowit’s marketing ideas? Find another company that has done something unique in marketing and share the story.

5. Reply Posts (2 200-word posts)

• Do you agree or disagree with your classmates’ posts, or can you offer different insight? Reply to 2 students.