1) A company’s resources and capabilities are integral to achieving sustainable competitive advantage. Refer to your Thompson (2020) readings and the required videos. For this assignment, consider your own company or one that you know well.
2) Develop your analysis by responding to the following questions:What are the company’s most important resources and why?
3) What are the company’s most important capabilities and why?
4) How do the company’s most important resources and capabilities create lasting competitive advantage?
5) Relate your response to each of the above to our coursework (Thompson text) from this week.
6) Your analysis must be driven by facts, research, and data.
7) Your analysis should be at least 500 words.
8) Incorporate a minimum of at least one course (our text) and one non-course scholarly/peer reviewed source in your paper. All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, double-spaced and proper in-text citations using APA guidelines.
Videos to Refer
Screen shots for the content from text book to refer must (attached). Every resource, capability, and competitive advantage has to be picked and for the company chosen has to explained