For this week’s Assignment, you review and examine the use of persuasion in speech by applying the Elaboration Likelihood Model (ELM) and explain how Ethos, Pathos, and Logos function in speech making. Search for and review speeches on the Internet. The speech can be a political speech, keynote speech, commencement address, and/or a response to a crisis.
Submit a 2- to 3-page paper addressing the following:
Provide a 1- to 2-sentence description of the speech along with a citation and link to the transcript or video of your chosen speech.
Explain how Ethos, Pathos, and Logos function in your chosen speech.
Apply the Elaboration Likelihood Model (ELM) and explain which processing route persuasion follows and why.
References should come from:
Larson, C. U. (2012). Persuasion: Reception and responsibility. Wadsworth Publishing Company