· Tell us about your company or product/service. What is your positioning statement? How do you distinguish your product or company from your competitors? How will you communicate the message of your positioning statement to your targeted consumer? Describe your ad and promotion.
· Develop a brief integrated marketing communications plan using traditional communications channels for your hypothetical business.
· How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?