Strategic Plan, Part 1: Environmental Scan

Assignment Content

1. Resource: Strategic Plan, Part 1: Environmental Scan Grading Guide

   You will perform an environmental scan for your target company.

   Choose an organization according to the following:

   • Current employer
   • Most recent or former employer
   • Place of business that you have patronized or have been familiar with over a long period of time.
   • Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
   • The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.
   • Write a 1,050-word minimum environmental analysis in which you include the following:
   • Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
   • Evaluate the company’s external environment.
   • Assess the company’s general environment.
   • Evaluate the organization’s industry operating environment.
   • Submit your assignment/Journal as a 7th edition APA Microsoft Word document to include a Title page, Introduction, body, conclusion and Reference page.
   • Weekly STR 581 Individual Feedback Guidelines 2020.docx