SWOT analysis

Conduct a financial SWOT analysis on Chrysler and GM.

Solve the Problem

The automotive industry faced some of the toughest financial times since the Great Depression. Analyst claim the crisis is over. Do you agree? Now that you have done the background research, and SWOT analysis, for two automobile companies, let’s begin to look into forecasting.


First, compare the financial trending of GM and FCA LLC beginning in 2000 until the present.

  • What does the trending show?
    • Is the trending reversible? 
    • Make a prediction about where you believe the company will be financially in 5 years.

Watch: The Ascent of Money – Human Bondage (Episode  2)  

  • What caused the crisis? How could this have been prevented?
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