Target Market Analysis

Using the template provided, your target market analysis must be 1 to 2 pages in length (plus a cover page and references) and must be written in APA format (6th edition). Use double spacing, 12-point Times New Roman font, and one-inch margins.

You will create a target market analysis for the new pet food product called  Naturally Kind for the pet supply company. Describe in detail the target market of the pet supply store, including the demographic, geographic, and psychographic details. Describe the needs and wants of this target market and how this new product will satisfy one or more of these needs or will appeal to a want of the target market.

Prompt: For this milestone, you will submit a short paper using the attached template provided in which you conduct a target market analysis. This analysis should focus on the new product the pet supply store is selling, not the company itself. It should provide information about the demographic (age, marital status, education, income, etc.), geographic (physical locations), and psychographic (personality, values, opinions, attitudes, interests, and lifestyles) of the potential target market. Based on this analysis, you will then need to discuss the needs and wants of your target market and how this new product will either appeal to a want or fulfill a need.

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