Think different exercise

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In 1997, Apple, Inc. supported its “Think Different” marketing campaign with a 1-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.

Watch the commercial, Think Different, also known as the “Crazy Ones”.

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Identify discuss the following questions in reference to  Martin Luther King Jr and Thomas Edison who are both featured and separately answer the following questions

  • What did each of the individuals contribute to the world?
  • How was each of these contributions rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?
  • Are there defining characteristics shared among all or most of the individuals?
  • What is the value of imagination and thinking outside the box with regard to their contributions?
Write a 350 word summary of your answers

Format your summary consistent with APA guidelines.

 
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