Week 1 BUS 620
Week 1 BUS 620
Read Case #10- Good Hotel: Doing Good, Doing Well? and answer the following questions:
- What is the vision/mission behind the Good Hotel concept?
- What three alternatives is Pam Janusz considering
for her recommendation to the new ownership of Good Hotel? Providepros and cons of each. - How would you characterize Good Hotel’s
target customers . - What is JdV’s marketing strategy to promote Good Hotel? Is this strategy sufficient?
- How would you competitively position Good
Hotel relative to its rivals?
Make sure you provide substantive
graduate level answers.
Make sure you use adequate, credible and reliable APA source citations to
support your work.
**Minimum word count 900 words
3 pages min**
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