Research the histories of two comparable branded labels or products. Compare the brands using all 5 topics listed. 1. innovative product development, 2.brand extension, 3.creative advertising, 4.promotion and 5.licensing.
1. Submit a paper substantiating your observations and opinions about the 2 brands you have chosen to research. Do not use Retailers.
2. Create a Power Point, visually representing the brands. Highlight your observations about the brands within the power point.
3. Of course your brand comparison can be in the fashion industry but is not limited to apparel.
4. Submit your assignment as one post with two attachments.
Make sure your work is substantiated with research, APA format.