Case study assignment
Case study assignment
Your final paper will be about virtual PR of two multinational
companies.
1- Select two competing multinational companies. They should be comparable or
competitors (e.g. Apple vs. Samsung; Toyota vs. Ford).
2- Each company/organization should be well-known and have many employees and consumers.
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Order Paper Now3- Examine each company’s website and analyze it; highlight its strength and weakness, and do a critical appraisal.
4- Focus on:
A- Media relations, particularly their
presence and some of their activities on social media;
B- Consumer relations; and
C- Community relations.
5- Compare and contrast the two companies’ online PR presence and activities.
Which one in your opinion is more effective?
6- Your paper should not be less than 2700 word long (including a printout of the homepages of the two companies); and should be well-thought and well-written.
7- The deadline for submitting the paper is Sunday, May 24, 2015. ( 20.00 UAE Time)
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