Discussion
You are the marketing director for Big Screen Theaters, a local chain of movie theaters. You are trying to convince the president of the company that in order to be successful, the theaters need to become active in social media marketing. Sadly, your boss is skeptical.
Give 5 reasons why social media marketing is valuable. For each reason, write 2-3 sentences on how the movie theater will benefit. Some of the many benefits of social media marketing include: high return on investment, initial costs, flexibility, the popularity of social media and the wide reach of popular channels like Facebook, Twitter and LinkedIn, etc.
Persuade your boss on the advantages of communicating with your prospects via digital media.
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