ANSWER SHOULD BE MORE THAN 400 WORDS
Q1. (a) How important is personalization in digital marketing? Why?
(b) Can a websites homepage be personalized? How? Share an example.
Q2 (a) Would you say that digital marketing has revolutionized some industries? Why? Share two examples of such industries.
(b) Does a company’s website play an essential role in a consumer’s decision making process? How?