Purpose 

This assignment is intended to help you learn how to apply statistical methods when analyzing operational data, evaluating the performance of current marketing strategies, and recommending actionable business decisions. This is an opportunity to build critical-thinking and problem-solving skills within the context of data analysis and interpretation. You’ll gain a first-hand understanding of how data analytics supports decision-making and adds value to an organization.

Scenario: 

Pastas R Us, Inc. is a fast-casual restaurant chain specializing in noodle-based dishes, soups, and salads. Since its inception, the business development team has favored opening new restaurants in areas (within a 3-mile radius) that satisfy the following demographic conditions:

• Median age between 25 – 45 years old
• Household median income above national average
• At least 15% college educated adult population

Last year, the marketing department rolled out a Loyalty Card strategy to increase sales. Under this program, customers present their Loyalty Card when paying for their orders and receive some free food after making 10 purchases.

The company has collected data from its 74 restaurants to track important variables such as average sales per customer, year-on-year sales growth, sales per sq. ft., Loyalty Card usage as a percentage of sales, and others. A key metric of financial performance in the restaurant industry is annual sales per sq. ft. For example, if a 1200 sq. ft. restaurant recorded $2 million in sales last year, then it sold $1,667 per sq. ft.

Executive management wants to know whether the current expansion criteria can be improved. They want to evaluate the effectiveness of the Loyalty Card marketing strategy and identify feasible, actionable opportunities for improvement. As a member of the analytics department, you’ve been assigned the responsibility of conducting a thorough statistical analysis of the company’s available database to answer executive management’s questions.

Report: 

Write a 750-word statistical report that includes the following sections:

• Section 1: Scope and descriptive statistics
• Section 2: Analysis
• Section 3: Recommendations and Implementation

Section 1 – Scope and descriptive statistics

• State the report’s objective.
• Discuss the nature of the current database. What variables were analyzed?
• Summarize your descriptive statistics findings from Excel. Use a table and insert appropriate graphs.

Section 2 – Analysis

• Using Excel, create scatter plots and display the regression equations for the following pairs of variables:
• “BachDeg%” versus “Sales/SqFt”
• “MedIncome” versus “Sales/SqFt”
• “MedAge” versus “Sales/SqFt”
• “LoyaltyCard(%)” versus “SalesGrowth(%)”
• In your report, include the scatter plots. For each scatter plot, designate the type of relationship observed (increasing/positive, decreasing/negative, or no relationship) and determine what you can conclude from these relationships.

Section 3: Recommendations and implementation

• Based on your findings above, assess which expansion criteria seem to be more effective.Could any expansion criterion be changed or eliminated? If so, which one and why?
• Based on your findings above, does it appear as if the Loyalty Card is positively correlated with sales growth? Would you recommend changing this marketing strategy?
• Based on your previous findings, recommend marketing positioning that targets a specific demographic. (Hint: Are younger people patronizing the restaurants more than older people?)
• Indicate what information should be collected to track and evaluate the effectiveness of your recommendations. How can this data be collected? (Hint: Would you use survey/samples or census?)

Cite references to support your assignment.

"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "Newclient"

Provide an example of a vertical or horizontal integration strategy that a firm applied it based on the reading from our Thompson text and the associated other material.  How did the integration aid the company in building competitive advantage? Explain what the advantages and disadvantages of applying that integration strategy are in the context of the company and given our course work during the week.

Attached Thompson text(Chapter 6) and summary
associated other material:

Rules:
You must have at least one course (Thompson text) source and
one non-course scholarly/peer reviewed source in the post.

Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.

"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "Newclient"

"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "Newclient"

Deaux’s article “Social Identity” not only introduced you to various social identity categories but also to some theories concerning the nature of social identities. You learned that all social identities affect your thinking, your emotions, and your behavior. For example, you may or may not share the way people attribute certain characteristics to specific social identities; one or more of your social identities may evoke strong emotions in you, and different social identities may influence you to behave in certain ways.

• Considering that society attributes certain stereotypical traits to different social identities, at this point in the course, which of your social identities do you believe conforms most/least to the stereotypical traits attributed to it by society—and in what ways?
• Which one of your social identities evokes deep, strong emotions, and in what ways does this emotional connection manifest itself in your life?
• In what way(s) do any or all of your social identities influence your behavior when you are with people who are like you/different from you—and in what ways do other people’s or groups’ behaviors influence your social roles?

Once you have spent some time reflecting on these questions, summarize your responses and add at least one new insight or question related to the connections you perceive between social identities and diversity.

"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "Newclient"

• Unit 5 Discussion: IslamReview and read current events articles from reputable news sources that are highlighting Sunni and Shi’ite relations worldwide. Choose one article from your review, written in the last 5 years, to share with your classmates.
  1. Provide a summary of the article.
  2. Analyze how the events outlined in the article are related to tensions between differing Islamic views.
  Make sure to provide a working hyperlink to the article in your post. When responding to classmates, provide new, additional research and/or thoughts that either support or disproves the analysis on their article. Make sure to use proper APA format for all citations provided and include a reference list for the citations you use.
• Unit 5 Assignment

"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "Newclient"